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Posts by Steve Fifield

Should Prescription Drugs be Advertised Directly to Consumers?

Did you know that Direct-to-Consumer (DTC) pharmaceutical drug advertising is banned in all other countries except the United States, New Zealand and Canada? The US makes up 5% of the world’s population but accounts for 42% of global prescription drug spending. Coincidence?  I think not.  Catchy and memorable prescription drug television ads targeting consumers have…

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The Real Road Warriors:  TDOT’s “Big Yellow” HELP Program’s Incident Responders to the Rescue!

Often under-publicized and under-appreciated, TDOT’s Highway Incident Response Unit, is one of Tennessee’s most dangerous and heroic public service professions.  Here are some interesting facts about our state’s courageous, road-wise wranglers.   Who are They?  Established in 2000, these heavily trained highway responders (who, as a requirement, are also certified as emergency medical “First Responders”) fall…

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The Max McElhaney Story:  From Scholar to Scholarship

A Very Important Uncle with a Very Important Legacy Very near and dear to Rocky’s heart is the special scholarship that he created to honor his late Uncle Max. Max lived an exuberant life which ignited Rocky’s imagination growing up.  He would come home from his work travels around the U.S. with incredible stories, spectacular…

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Amusement Park Ride Injury Lawsuits

Feeling lucky to be alive in Madison, Wisconsin, 13 year old, Trevor Larson and his family are now breathing a thankful sigh of relief. On Thursday July 10, 2015, Dru Larson was filming his son who had just took a seat and belted into a ride called the “Catapult” at Mt. Olympus Amusement Park in…

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